TOOLS & TECHNIQUES FOR NPD

TOOLS & TECHNIQUES FOR NPD

Idea Generation: NPD team must find creative idea that generation value for customers in market.

Resources of idea:

Technology: New technology present new opportunities to meet customer need and fill needs that were previously latent.

Customers: New product achieve final success through sales profit, the consideration of customer needs seems to be the most obvious sources of idea.

Suppliers: Understanding the needs and decisions rules of channel of distribution can stimulate new product idea.

Competitors: The reasons for competitors’ success and knowledge about their development strategies are important input to idea generation.

Management/Staff: The internal sources of innovation augment the creative effort of the development team. Idea may come from all functions in the organization.

Environment input: Demographic, economic and political changes suggest many ideas for services.

Idea Screening: The first decision to go ahead with the project, the initial commitment or resources (People and money).

Opinion Resources:

Management: Identify condition of companies.

Suppliers: Identify customer needs and wants and identify Opportunities.

Financial Department: Identify financial conditions of company.

Customers: To identify them needs and wants.

R&D: Linking marketing and technology.

Market Study: marketing research: detailed market studies such as user needs-and-want studies, concept test, positioning studies and competitive analysis, involves considerable field work and interviews with customers.

Techniques:

Market Research: Concerned with obtaining information to better understand customer preferences, wants and needs.

Customer Interviews: To identify customers needs and wants.

Competitor Analysis: To identify competitive condition.

Statistic analysis: After collecting the data, the information coded and entered into a computer program which analyzes the data and determines any statistically significant issues and sales forecasting.

Technical Assessment: A technical appraisal, addressing question such as “can the product developed? How? Can it be manufacturing? Etc. Based largely on discussions, in-house sources, and some literature work.

Techniques:

Technology Evaluation: Assess technological feasibility by evaluating, testing, experimenting, and so on, with any technologies or unproven designs.

Technology Selection: Selecting technology that suitable with concept idea.

Business/Financial Analysis: The decisions to go to a full development program; involves, for example, a financial analysis, risk assessment and a qualitative business assessment, looking at market attractiveness, competitive advantage, etc.

Techniques:

Financial Analysis In Company: It is important to do business with financially strong companies.

Product Cost, Production Cost, Probable Taxes, and Capital Investments: To Assessment cost estimate.

The Current Values Of Money: To identify economical conditions.

Sales Forecasting: To forecasting of sales will achieved.

Product Development: The Actual development of physical product.

Techniques:

QFD: Is a process that integrates product requirement with product development.

CAD: Computer Aided Design.

CAID: Computer Aided Industrial Design.

CAM: Computer Aided Manufacturing.

CAE: Computer Aided Engineering.

Rapid Prototyping: The Technology can help to produce product prototyping with short time.

In-House Product Test: Testing the product in-house under controlled or laboratory conditions; Alpha test.

Techniques:

Design FMEA:  Failure mode effect Analysis is a preventative method of systematically documenting the design issues involved and taking corrective action that the failures do not occur with customers.

Finite Element Analysis, Tolerances Stack-up, Computer Simulation, and Engineering Standards: Techniques to analysis design capabilities for product line.

Environment Test: Validation testing on environment conditions.

Customer Test: Testing the product with customer; field trial, beta tests, or preferences tests: giving the product to customers and letting them try it under live field conditions.

Techniques:

Customers Test The New Product: Bringing the potential user to development site to view and try out the new product.

Statistic Analysis: Monitor process to Identify of defect and needed improvements.

Trial production: A limited, trial, or batch production run, designed to prove production facilities.

Techniques:

Validation:

Engineering System, Manufacturing, and Flow Process: The controls are properly interpreted and corrective action documented for out of control conditions.

Machines Condition, Quality Control, Engineering Standards, and Assembling Process: verification procedure to determine the effectiveness of a new manufacturing process.

FMEA: Is a preventative method of systematically documenting the design issues involved and taking corrective action that the failures do not occur with customers.

Production Start-Up: Start-up of full-scale or commercial production.

Techniques:

Product Improvement: This will help the company remain competitive as the product mature in its life cycles as well as improve profitability by reaping the benefits of lower manufacturing cost, reduced warranty expenses and higher plant efficiencies.

Market Launch: The full market launch of product: the implementation of marketing plan.

Techniques:

Considering Marketing Aspects: A product-marketing plan reviews all aspects of the product’s marketing issues.

Considering Advertising Aspects: To give the customer a reason to buy the product.

Managerial Competencies:

Strategy: The new product strategy and its relation to corporate strategy.

Shared Values: Organization members’ beliefs about the value of product innovation in promoting corporate objectives.

Style: Top management support for new-product development by word and need.

Structure: The organization framework of product innovation management.

Staff: Quantity and quality of functional specialist involved in new product development activity.

Skill: The specialist knowledge and decision method applied to the new –product process.

Systems: The nature of coordination and control mechanism operating in new product development activity.